Meet Lynn, Partner and Co-Founder of Endever Publishing Studios

Lynn Galloway is one of two people I have chosen to help me get Endever off the ground and running into a full-blown publishing company. Please take a moment to get to know her. 


My name is Lynn Galloway and I reside in the beautiful state of Colorado. I live aboutLee and Flatirons thirty minutes away from the base of the Rocky Mountains and am blessed to be able to see the gorgeous landscape every day. This is a picture of my husband, Lee, on our wedding day, watching the storm clouds roll in (we had an outdoor venue) and those behind him are the Flatirons in Boulder. This is one of our favorite hiking places.

We will always live in Colorado, which makes looking for a job in publishing that much more difficult. We were not about to pick up and move to New York, which is the main hub for publishing. Endever coming along and taking a chance on me was the best thing to happen to me in the world of publishing to date. I am able to stay in my favorite state, work from home, and be in publishing.

Why publishing? It wasn’t my original intention when I started college. I thought my calling would be music because I am such a band kid (flute, piano, and percussion). It wasn’t until my senior year, in one specific Lit class, that I discovered English was my forte.

Lynn Bio PicMy first year of college I attended Colorado State University, but I was homesick and came home after one year. The next 8-9 years went a little like this:

Move out of my parents’ house, work three jobs, think about attending college again, finally get back into school, but of course meet a boy, have a baby girl. Put school on hold to be parents. Get married. He completes his degree while I manage to get back to school. He goes to police academy and becomes state certified, I obtain my degree, and start the job search.

But that’s just an overview. I received my Bachelor’s Degree in English with a concentration in writing and a minor in journalism in May of 2015. I switched up my major from secondary education to writing when my Mom said to me, “If you could just get paid to read, you’d be all set.” And it was true! Reading is my kryptonite, but I have also always been a writer. I didn’t necessarily know it at the time, but as soon as I took the leap and switched my major, I realized I had found my calling.

Hollywood GlamThrough it all, my husband and my daughter, Layna, have been my backbone and support system. Layna is six-years-old and in first grade. She is a pro at pushing my buttons and loving me all in one moment. She is energetic, talks all the time, and has a heart of solid gold. She also loves to stare at herself in the mirror, dance, and sing.

Any questions you have about me, ask! I want to hear what you want to know.

You can follow me on Twitter, Goodreads, and my blog: FictionMusings

Have you submitted your short story for the Endever Writing Contest?? The deadline is February 25th, only 22 days away, so get your story in!

How Starting a Business is Like Space Travel



Starting a business, as you might guess, is pretty terrifying.

I trust you know all about the writing contest my publishing company, Endever, is hosting. We will be awarding the best 500-word story $150 as well as publication on this blog AND on Endever’s new blog.

Anyway, my partners and I are like three astronauts strapped to our seats in a rocket ship counting down to take off.

And we know one of three things will happen.

  1. We go to the moon and complete our mission. In this scenario, we get at least 65 submissions, we choose the three finalists to publish, and everyone votes for the winner. Further, we raise enough funding to register our business and explore territories untouched in the publishing industry.
  2. We have an Apollo 13 incident. This scenario is where we get into space, but something goes haywire. Perhaps we get the funding to get our business off the ground, but then something happens that prevents us from becoming as big as we expect. Endever, I believe, is revolutionary enough that this is the most plausible outcome. But this is not exempt from any business startup. Ever.
  3. We have a Challenger disaster. This is where we don’t even receive funding to get our business up and running. Or we don’t get to publish our first book because, say, plague-infested unicorns bite us and we die from boils. Basically, our spaceship blows up on live TV and everyone mourns our fateful, and detoured, departure from earth.

Why do I spell out these dire possibilities? Because I believe scenario 1 will happen. I believe we will, as Bing Bong says, “Take Riley to the moon.”

But I’m a normal guy like you. I have my doubts and fears. But I’ve strapped myself in the spaceship and I’m hoping like Lee Ann Womak that this will work.

I believe that all my writer friends and loyal blog followers will submit their 500-word short stories RIGHT HERE for a chance to win $150 and get published. This will also, assuredly, go toward helping Endever Publishing Studios not blow up upon takeoff.

But if it does, at least I’ve always wanted to be an astronaut.

Click here to submit! (deadline is February 25th)

Follow Endever on Facebook and Twitter to watch us grow!

Any questions, email us at or ask below.

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I’m A Wire Walker


Recently I watched The Walk, starring Joseph Gordon-Levitt, and directed by Forrest Gump’s Robert Zemeckis (back in true form!).

It’s about the guy who walked from one Trade Center building to the other – on a tightrope. Besides this movie being added to my favorites (The King’s SpeechMoneyball, and Frost/Nixon), I gained a new hero.

Many people, I’m sure, would look at Philippe Petit and say he’s a fool. An idiot. An egotistical bigot who had nothing to prove.

I look at him and I see guts. I see heart. I see a passion to push life to the limits.

If you were to ask him why he put his life on the line (pun), and did what he did, I’m sure his answer would have been: “Parce que je savais ce que je devais.” – “Because I knew I had to.”

He’s not a hero because he saved anyone’s life or rescued cats from a burning building. For all we know, like most of us, he was never in a position to do those things. (I can’t remember the last time I found a cat trapped inside any burning building I’ve found myself in.)

He’s a hero because he inspired others to do what they need to do. To break out of the mundane emptiness of the world and follow your heart.

Sounds like a bunch of sparkly fairy wishes made in some far corner of Neverland, right?

Try standing at the South Tower and, as Philippe steps onto it from the tightrope, ask him if he regrets his daring act.

Kneel at the edge of the pool and ask Michael Phelps if he regrets training for thousands of hours of his life to become an Olympic gold medalist.

Visit Cape Canaveral and read the inscriptions on the walls to see if you detect any hint of regret that Neil Armstrong risked his life to walk on the moon.

Ask Jim Morris if he regrets fighting the odds to become the oldest Major League baseball player in the AAA.

Do you think Billy Beane regrets risking his career to experiment with an untried theory to get his failing Athletic A’s to nearly win the World Series? (Sorry, I’m already getting pumped for baseball season.)

And I hope, in a year, two years, three years, when you ask me if I regret all the risks and hard work I put into my publishing company I’m starting, I’ll tell you that I didn’t regret a thing.

And when you ask me why I did it, I’ll respond: “Parce que je savais ce que je devais.” (Except I’ll sound more like my two-year-old reciting the Gettysburg Address in Latin.)

Follow me on Twitter: @atoy1208 or Facebook so you can watch my progress as I build my new publishing company and meet my assembled team. Why would you care to watch? Because I’m a regular person just like you. The difference is, I’m stepping off the building onto a very thin line. And I’ll wave to you as I walk past.

What’s In A Name?


Starting a publishing company is super overwhelming. And it’s even more overwhelming if you don’t know the name of the company yet!

It’s out there, I know. I just have to find it.

I’ve thought of names such as Deep Blue Publishing

Kats and Dogs Publishing (in honor of my daughter Katherine and our two dogs)

Ducks in a Row Publishing (my daughter loves ducks)

Drool Publishing (because my son drools)

CrazyTimes Publishing, Exhausted Publishing, Overwhelmed Publishing, IHatePublishing Publishing…

You get the idea. I even have a notecard set up on my dashboard that says, “Name for company?” Just in case my mind wanders while I’m traveling to or from work and I need to refocus.

But how much thought needs to go into it? Am I overthinking it? Maybe.

After all, when you compare Pixar’s logo/name to Dreamworks’, it kind of pales in comparison.


But then, we all know which one delivers the better movies.

Of course I want to publish and produce the best books possible, but being a fresh-faced publisher on the scene doesn’t really afford me the opportunity to have a mediocre name.

Hopefully the next time I update you on my business, I’ll have a name to present to you.

Have any ideas? Share them below! If I do happen to choose your idea, I’ll give you the first five books published by me for free.

(And seriously, Alan Rickman died?? Can we take a moment to grieve?)

Follow me on Twitter: @atoy1208 or Facebook

I’m Starting a Publishing Company. Want to Join?


***Please note that I am currently closed to submissions at this point, as I have chosen not one, but two people out of my strong list of candidates.***

After many years of dreaming, pondering, and contemplating, I’ve decided to start my own publishing company.

Sure, most authors do that nowadays, so on the surface, this isn’t a very big decision. But if you’ve read any of my books, you know that I don’t do things like everyone else.

I don’t want just a successful company, but I envision a unique business where authors thrive and support each other for the benefit of their own careers and the company.

I need help.

Because I envision this thing being much bigger than me, I would like someone to join me in this venture.

If you’re interested, please review the list of qualities/requirements I’m looking for in potential candidates:

Applicants must:

  • Have tons of drive and ambition and an attitude that never gives up
  • Have a spirit that is willing to foster others with talent and help them succeed
  • Have a deep love of Story as well as a desire to bring out the full potential in each book
  • Have some experience with editing and writing (experience will be measured on a case-by-case basis)
  • Be willing to challenge the “tried and true” and buck tradition in favor of risk, creativity, and innovation

Not required, but would be helpful:

  • Live close to Louisville, KY
  • Be familiar with the Pixar business model (found in Creativity, Inc.) and agree this is the best way to do business

If you’re interested in applying and scheduling a phone interview with me, email me a little bit about yourself at We’re keeping it casual, here!

Follow me on Twitter: @atoy1208 0r Facebook

Last Minute Gift For Every Adult You Know

My wife struck the jackpot on my birthday last month. She got me two books that, having read them, have gone on my all-time favorites list. These two books belong under every tree this Christmas.

Read my review of The Reading Promise here. 

The second one, Creativity, Inc., caught my eye in a Barnes and Noble earlier this year. It was sitting on the New Releases display that you see behind the tacky Nook stand. I did a double-take on it because I thought I saw – 71azko7m6+L._SL1500_

Yep, I saw Buzz Lightyear’s silhouette, taking Mickey Mouse’s place as a composer. Being a hopeless Pixar fanatic, I rushed right to it and made a note to put it on my birthday wish list.

Businesspeople, managers, supervisors, artists, writers, creative-types, each and every one, take note:


It is written by Ed Catmull, the president and cofounder of Pixar Animation Studios.

If I were to start picking out highlights from this book to share with you, I might as well just start copying the whole thing word for word in this post, and I don’t think WordPress would give me that much space to write.

Pixar Animation Studios is more than a company that consecutively makes the world’s most beloved movies, it is a corporation, a business. And it is a business run well.

As you read through the founding of Pixar, you’ll begin to realize that just as Steve Jobs completely reinvented personal technology, and John Lasseter revived the animation world, Catmull has reimagined – and put into practice – the way business is run.

This isn’t our grandfather’s suit-and-tie world anymore. This is a world where leaders and organizers need to be open to good ideas coming from anywhere.

If you’re like me and you’re more of the creative persuasion, whether you write or draw, this book is equally for you as well. I will be returning to this book often for inspiration about the grueling and relentless process of storytelling and how to persevere. If you draw, you’ll learn new ways to gain inspiration for your craft.

And if you’re just a Pixar buff, you’ll find loads and loads of fun facts and information about Pixar you can’t find anywhere else. And as a special treat, Catmull invites his readers into a meeting where he records a particular exchange in a meeting about Pixar’s upcoming movie, Inside Out, and also gives us a peek in the future about where Pixar is headed.

Don’t think about it. Just get this book, wrap it up, and I absolutely promise you that the receiver will thank you long after he or she has read it. And then ask to borrow it and read it yourself.

And pick up my ebook, I Am the Lion while you’re at it.

Why Booksellers and Publishers Shouldn’t Target Audiences

As an author, when you submit your book proposal or final manuscript to a publisher one of the first questions you are asked is: “What is your target audience?”
This seems to me to be backwards, and I hope one day the flaw in this scheme is realized by publishers and agents before it’s too late.
Allow me to explain.
When The Hunger Games was a new and hot read, I’d walk into Barnes and Noble and see elderly people sitting up in the cafe reading these teen-geared books.
I can only name a number of adults on one hand who have not read the Harry Potter books.
My wife and I are in our 30’s and collectively, our favorite book genres are kids and teen books. Very rarely, if ever, do we browse through the general fiction section of a book store.
Movies, unlike books, don’t target just particular audiences, and exclude the rest of the world. They target, for the most part, everyone.
When The Lord of the Rings movies came out, they didn’t just advertise the series to sci-fi/fantasy fanatics at comic conventions. Turns out, it wasn’t only sic-fi nerds that reveled in the franchise, but everybody from kids to grown-ups, men and women.
Almost everyone watches Pixar, Disney, and Dreamworks movies, even if kids aren’t present.
I think books, to gain a wider readership, need to be categorized as movies are, by rating (G, PG, PG-13, and R). Let’s face it, there are some PG-13 rated books in the kids section and R rated books in the teen section and G rated books in the general fiction section.
Why can’t R.L. Stine be on the same shelf as Stephen King? And then, if you read the back of the book, there’s a rating on it like at the movie store (remember those?): Suitable for readers uder 13.
I don’t like books being so exclusive. One of my favorite books of all time is Little Women, yet publishers wouldn’t ever dream of marketing that book to me.
What do you think on this subject? I mean, I get separating history books from computer books, but fiction? Just put the appropriate parental warnings on the back and we’ll call it even.
I’m tired of Barnes and Noble deciding what books would be best for me, because quite frankly, they’re usually wrong.

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