Good Things Come…

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The time is drawing near to invite you to Endever’s new home base.

We at Endever Publishing Studios have been extremely busy hiring new help, building a website, accepting new authors, producing new books, and even creating apparel!

So far we’ve released two books, one about a sexy, sassy Angel of Death who roams the hallways of a hospital seeking out her next souls to take, and the other is about a girl who falls in love with a boy just a little too late.

Our next book will be released early spring, set in the mysterious and enchanting Cony Island.

Endever Publishing also has plans to begin a podcast and bring you more videos of your favorite authors and books, so keep checking back for more up-to-date information and be sure to follow Endever on Facebook by clicking here.

Endever Publishing Studios: Bring you books so vivid, you’ll think you’re in the movies.

#PixarInspired

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How to Merge Creativity in a Professional Environment

People often ask me what one book I’ve read the most. Here’s my answer. It’s not a work of fiction.
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Creativity, Inc. is a book for businesspeople, managers, supervisors, artists, writers, and creative-types of every kind.

It is written by Ed Catmull, the president and cofounder of one of the most fastest-growing and successful companies on the planet.

If I were to start picking out highlights from this book to share with you, I might as well just copy the whole thing word for word in this post, and I don’t think WordPress would give me that much space to write.

As you journey through this insightful book, you’ll come to realize Catmull has reimagined the way business is run.

This isn’t our grandfather’s suit-and-tie world anymore. This is a world where leaders and organizers need to be open to good ideas coming from anywhere.

If you’re more of the creative persuasion, whether you write or draw or sing and dance, this book is equally for you as well. You will be inspired by the grueling and relentless process of storytelling and how to persevere and hone your craft. If you draw, you’ll learn new ways to gain inspiration and even look at the world a little differently.

And if you’re just a Pixar buff, you’ll find loads and loads of fun facts and information about Pixar you can’t find anywhere else.

Don’t think about it. Just get this book. I honestly don’t care who you are or what you do, it will most definitely pertain to you in some way or another.

The Most Important Thing to Have at Work

I’ve been asked to pitch some ideas for an intracompany newsletter at my job today. The point of it being two-fold:

  1. To increase better communication between colleagues and management
  2. To make work fun

They don’t know it, but I’ve gone over and beyond with a Power Point presentation all set up and everything. In honor of Michael Scott, I even thought about throwing out candy bars during the pitch.

But it got me thinking a lot about having fun at work.

Why is that such a big deal and is it that important?

Speaking to a buddy of mine, I asked him the question I ask almost everyone I come in contact with: “What do you want out of life?” His answer: “I want to have fun at work. I want to sit back and laugh with my friends while we get work done.”

When we’re kids we naturally gravitate toward anything that’s bright, colorful, or even has the potential to be fun or funny.  Then we go through a phase where we back off from that sort of stuff for appearance’s sake. But once we’ve been in the dark long enough, as adults we crave what we fought so hard to obtain as kids.

We want the fun back.

We browse YouTube for hours looking for the next big laugh.

Fun and humor stimulate us. Back when I was the director of some after school programs, our best and most successful ideas came out of just gabbing and cracking jokes. Ed Catmull, in his brilliant and flawless book, Creativity, Inc. says the same thing about his team of power brains making all those Pixar movies.

Fun begets passion. When there’s no fun, there’s no passion. Passion drives ideas. Passion almost always benefits the bottom line. 

If you’re the owner of a company, imagine if all of your employees had passion on the clock. How much better would your customers be treated? How much could your business grow because of that?

I love the movie The Wolf of Wall Street. Like, even though we can’t own it since there’s kids in the house, that movie is on my list of top five favorites. Why? Because those dudes be havin’ FUN! Sure, they broke the law and got busted, but I don’t think they ever looked back and regretted the fun they had.

wows-dwarfI also don’t think it’s a coincidence that my favorite band is Fun..

So, I challenge you to put together a list of ideas for your team at work, or for your manager, and present this simple yet beautiful idea of fun. If you can’t do that, start cracking jokes at company meetings, shake things up. Wear a funny hat to work or pull some pranks. Some work environments might not like it, so know the rules and don’t get yourself fired (and if you’re in that sort of situation, get out of there already), but find little things you can do to brighten up your day. Because when you’re happy, others will be happy, too. Happiness is contagious.

Here’s a little something I did at work not too long ago. My little addition to the janitor’s sign was taken down after like, a minute, but I did see the guy after me walk out smiling.

Now, start aiming for a good time. Life is short (and it’s even shorter if you die of a heart attack because work is so stressful and boring).

First Article About Endever Publishing

28751_10151294434995480_1557171638_nA week or so ago I was interviewed by a local reporter about my publishing company. I thought I’d share the article with you to give you a little more insight into who we are and what we’re about.

Please note, the article states that our first book, These Great Affects, came out on October 20, but that release date was pushed back to November 10. A Deathly Compromise is still scheduled to be released this Thursday on October 27.

The article is below.

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New Louisville-based publishing company, Endever, to launch first two books in October

 

The Pixar Challenge

EdCatmull_lores“Good artists borrow, great artists steal,” is a motto Steve Jobs lived by.

As a business owner, I see myself as an artist because I’m creating something from nearly nothing.

But artists still need inspiration. Filmmakers need a camera. Animators need a pencil or a computer. Sculptors need clay. And painters need landscapes or models.

But all artists need inspiration. Without it, nothing could be created.

My inspiration as the founder of a publishing studio is an animation studio located 2,307 miles away. My inspiration comes from Pixar Animation Studios, namely the founder and owner Ed Catmull.

Millions of people watch Pixar movies every year and even study the studio from a business standpoint and ask, “How do they do it?”

It’s no secret. Mr. Catmull was gracious enough to provide many answers to both artists and businesspeople through his ingenious book, Creativity, Inc.

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In the book, Catmul is open and honest about his and Pixar’s mistakes along the way to success and even after. His thesis is that creativity is found in people, not just ideas—a revelation I’m still trying to wrap my mind around.

So how, as a fledgling company, can Endever Publishing Studios mimic a multi-million-Screen Shot 2016-07-03 at 10.58.49 AMdollar animation studio?

By their principles, for one. Pixar Animation gives their employees the freedom to express themselves and their ideas. They’re not hammered down by corporate policies and suits and ties. There are channels set in place for them to go through, but the channels are designed within the studio to be an asset to success, not a barrier, as most companies have it.

Their work ethic for another. I don’t mean just following the rules, but I mean going abovePresto_poster and beyond to win the trust and approval of their audiences (or customers). One example of this is by their short films they release along with every feature film they produce. Prior to (and excluding) the DVR releases of Pixar’s short films, they make virtually no money on their short films. They’re also in production to help aspiring artists and directors spread their wings in preparation for full-length features.

And lastly, but not conclusively, Endever Publishing Studios attempts to mimic Pixar’s storytelling techniques. This is critical seeing that Endever is in the business of storytelling. We are a studio that refuses to release ordinary material. I’m sure we’ll make mistakes in this regard, but we have a system that we are building from within to make the storytelling process as airtight and flawless as possible.

Catmull, in his book, even takes the liberty to give the readers a sneak-peak inside one of Pixar’s “Braintrust” sessions where the storytellers argue and analyze and hash out idea after idea after idea to extract exactly the feelings and thoughts they’re trying to convey to the audience. The process is rigorous, and even draining. But it’s a worthy expedition as Pixar makes films that not only entertain but that enlighten, affect, and even change lives.

It’s a wonder to me that no other businesses that I know of is following Pixar’s model. The leader of one of the greatest companies in the world has literally given us the answer sheet on how to run a successful business, how to begin the process of creating paramount and original stories, yet Dreamworks isn’t pulling the brakes on their mediocre creative factory to regroup, managers aren’t saying, “How can I make my employees feel enabled and motivated?”

If that’s happening, I don’t know about it.

I take Ed Catmull’s book as a challenge to the rest of us. A challenge to step up our game in both the creative and the business worlds. I want to be like Ed. I want my company to be like Pixar. I vow to keep my employees happy and make them feel enabled and that they have much to contribute to the company. I vow to not release a book or any published material produced by Endever until it is something that we believe will not only satisfy immediate readers but will withstand the test of time.

Consider me the first to accept the Pixar Challenge. Will you, as an artist or a business owner or manager, join me?

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Climbing Up the Corporate Christmas Tree

keep_calm_and_climb_a_tree_round_ceramic_decoration-rfb33ecaa15d7445c81cf0e26aeaa3fcf_x7s2y_8byvr_324You’ve likely worked for bosses or managers who just don’t understand. I’m not talking about the inability to sympathize. I’m talking about a literal inability to understand the job they hired you to do because they haven’t done it themselves.

Mostly that’s due to someone inheriting their position through a variety of different means.

There are very few situations where I find this acceptable. Let me explain why.

My wife and I have differing Christmas tree styles we prefer in our living room each year. She thinks the bigger and fuller the tree the better. I prefer the smaller ones because there’s less mess and less decorating. She likes it to be chuck-full and overflowing with white lights and ornaments that date back to 30+ years. With her style, you have to wonder if there’s a tree anywhere underneath the decorations. As far me, bring out a strand of those big, bulky colored lights recycled from the 90’s, wrap them around once, plug ’em in, and wash the sap off your hands before you pour yourself some egg nog.

Everyone has different Christmas tree styles.

So let’s say companies are like Christmas trees. Someone who starts at the bottom and works their way up to the top is going to have a pretty good idea about what kind of Christmas tree they’re on. They’ll figure out that the red globes go on every third branch, the faded framed family portraits are hidden toward the back of the tree, and the higher up they climb they’ll find the ornaments becoming a little more fragile to remain out of reach of kids and dogs.

But someone who’s just thrown in at the top is not going to have as clear of an idea as to what kind of tree he or she is working with, because we’re all fixated on the star at the top. People don’t look down from the branch they’re on. We all only look up.

Bosses and managers need experience and an intimate knowledge of the company they’re managing. If you’re the manager or director of a call center and you’ve never been put through the fire of call after call of angry customers, you have no business managing people that go through it day after day.

If you’ve never struggled as a middle-class working American, I wish you’d think twice before running for president. Because how can you have a clear understanding of the plight of the common American people?

You see, as you climb the tree, you’re collecting broken ornaments, finding burnt lightbulbs, and noting bare branches. You’re building up a knowledge base of issues within the company that need to be resolved in order for synergy to exist.

My father owns a framing company out in California. Even though he owns the company, I’ve always admired that he himself can pick up a hammer and put in a day’s worth of hard work under the blistering sun.

It’s for this exact reason that as I build my publishing company from the ground up, I am putting myself through the fire. I have two manuscripts written that I’ve submitted to my partner Lynn. Through the editing structure we’re building, I’ve had to revise one and put the other on the back burner to be completely redone.Endever Arch

That way, when I come to one of our authors and point out problems in their manuscript, I can sincerely say, “I understand how frustrating this is … but trust me, it’s going to be a better book in the end.”

There are a myriad of reasons why it’s important for owners and managers to climb up the Christmas tree from the ground up. And to be honest, if Endever succeeds, I’m not going to just hang out at the top becoming best buds with the angel and hibernate in the safety of my secluded office. I’ll keep writing and pushing myself.

That way, if the style of the tree changes from white lights to colored lights, I’ll be ready to get my hands dirty and pitch in. After all, it’s my company, right? A guy should take pride in his possessions.

Writers: Cut Out the Middle Man!

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I came across this article by Chuck Sambuchino, “The Worst Ways to Begin Your Novel: Advice from Literary Agents.”

With all due respect to all of the contributors of the article, I must call a time out.

Since when did these agents’ opinions become the standard by which books are written? Who set them up to be the gods of the publishing industry who grants and denies access into one of the most coveted industries in the creative arts? And who, among you struggling writers, is still bowing down to these agents’ decrees?

Think about it. Hollywood, though far from perfect, produces a large handful of blockbuster hits a year. Though it’s not as often as we might prefer, but time after time audiences are introduced to breakout directors, actors, and other big screen talents.

Why, then, have we only been given one J.K. Rowling in the last twenty years? One Suzanne Collins? And yet, James Patterson (whose name is bigger than his skill) is still raking in millions.

Literary-Agents-Today-WEBIt’s these gatekeepers, these literary agents, who are locking the gates to the rest of you. You hang on their every word and piece of advice because they’ve convinced you that it’s by their opinions alone your writing career lives or dies.

In the article above, Cricket Freeman from The August Agency demands writers to not kill the main character off in the first chapter. Yet, I’m reading Station Eleven by Emily St. John Mandel, where that very thing occurs, and I’m loving it. One of the main character’s death at the end of chapter one propelled me to keep reading.

Laurie McLean from Forward Literary tells writers, “Damn the prologue, full speed ahead.”

Sometimes prologues are necessary. Especially to people whose tastes fall into slower-paced books.

Read the the tips and advice from these agents in the article and for almost each one you’ll find your favorite books break their exact rules.

Writers, it’s time to stop feeding the beast! If you’re a struggling author, you’ve no doubt spent countless hours trying to appease these self-proclaimed gatekeepers only to be rejected again and again and again – with no reason provided whatsoever!

Have you ever considered that their job is to deny your manuscripts, to keep the slush piles from reaching the desk of an actual publisher?

Think I’m crazy? Imagine if Brad Bird had written a query letter to a literary agent:

My book idea is about a sewer rat who dreams of being a cook in one of the finest restaurants in 1e20db52948b7d5b340921e8aa2e6126France. He’s a dirty, filthy vermin who convinces a garbage boy to act as his doppelgänger to cook the restaurant’s greatest dishes.

He’d be rejected five times to the moon and back and probably blocked from a majority of their emails.

I can go on, but I hope you get my point. That’s why you must cut out the middle man, because (with minuscule exceptions) a literary agent DOES NOT and WILL NOT take a chance on you! Why? Because you’re not James Patterson or his cousin. You don’t have a million and a half followers on you blog. You’re a nobody and literary agents couldn’t care less if you have the best idea in the world. They’re looking at names and reputations and resumes.

They’re not looking for ideas because ideas are risks. 

That’s why at Endever Publishing Studios, we put emphasis on ideas. We don’t leave you waiting for seven, eight, or nine weeks before getting back to you concerning your submission (while requesting you don’t query any other agents or publishers). We don’t look for perfection, because we know that it takes time and work to turn any idea into something wonderful and beautiful and, dare I say it, successful.

After all, that’s what we all really want in the end, right? Success?

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Think twice before sending out your eightieth or one-hundred-eightieth query letter to a literary agent. Don’t take their word as the gospel truth. If you feel like readers don’t see enough breakout authors in the industry, think about whose fault that is. Think about all the amazing books and stories we’re missing out on because these agents gave themselves the power to deem what readers should and should not read.

Take a look at my company’s submission guidelines and see if we might be a good fit for you. Yes, I realize our acceptance and denials are subjective as well, but we pride ourselves on our ability to limit that subjectiveness by looking at all submissions with an open mind.

We don’t ask ourselves what we like to read. Instead, we ask ourselves, could this idea contribute positively to the book industry? And if so, let’s make it better!