3 Ways Endever Will Differ From Other Publishers

I’ve been talking a lot about how my publishing company, Endever, will stand apart from traditional publishing houses. I’ve started a blog that will walk you through the journey of getting it up and running. I encourage you to click on the link below to take you to it and watch the five-minute video about three keynote ways Endever plans to change the way publishing is done.

Click here to watch the video on Endever’s blog. 

If you’re unable to watch the video, I’ve listed three of our notable operating procedures here:

  1. When it’s time for us to accept manuscript submissions, we will ask that you send in a 3-5 minute video pitching your book idea to us. No more querying or faceless book proposals. We want to experience the spirit and the passion behind the book.
  2. Once we take on your book, we will assign a dedicated team to help polish it up to make it the best book possible. At Endever, we believe that even the greatest ideas often start off as terrible books. Our goal will be to shape that idea into the best book possible, while still allowing the author and conceiver of the idea to remain the author.
  3. Each book will feature a short story written by members of Endever or potential outside talent. This is not only to provide our readers with more entertainment, but to showcase up and coming talent and give aspiring authors a chance to shine. This is a huge reason for you to submit your short story to our writing contest, because the winner will receive $150 plus the chance to be published in one of our upcoming books. Click here for more details and get your submission in by February 25th. 

Follow Endeverblog, and watch our progress and growth via Twitter and Facebook.

I Hope You Don’t Die So You Can Read This

I’m not good at many things, but I’m awesome at jinxing people.

I’m also pretty incredible at not being like everyone else. And sometimes these two go hand-in-hand.

For instance, I have two colleagues at work who leave a half-hour before I do and every time they leave I try to say things that other people wouldn’t normally say.

So instead of saying, “Have a good night,” I say, “I hope your night doesn’t suck.”

Or instead of, “See you tomorrow,” I say, “Keep your phone nearby in case you choke on your dinner.”

I’m not morbid; it gets a laugh out of them. Plus, I like being remembered.

A couple of favorites have been, “Don’t crash on your way home,” or, “If you do crash, limp away, if you can, from the site in case you have a gas leak and your car’s on fire.”

Well, turns out neither of them listened to me.

In the past three weeks, one colleague totaled her car in a snow storm, and the other one came limping into work with a leg brace and an cast on his arm he won from a bad wreck. I understand he dragged himself away from his car, semi-consious, before the fire got out of control. I take credit for him still being with us today.

So now my supervisor is coaching me on common social cues such as, “Drive safe,” and “See you bright and early tomorrow.”

That’s boring. And, never has a “Be careful” saved a life.

To further my defense, my way of bidding people farewell causes them to think a little differently about things. Like, “Wow I totally could have been hit by that merging semi on the freeway.” Or, “That Big Mac could have been the last thing my weakening heart could have taken. Glad it didn’t get wedged in my throat. But if it did, I had 911 ready and by my side.”

Here, at no charge, I’ll offer you a couple of my trademark takeaways:

That book you’re working on could be the only one you get a chance to attempt.

That song you’re writing could be you’re only hit.

Your blog could be your only major social media presence. Ever.

You could think of those as being negative, or you could see the message behind them. If you do the latter, it just means you have to put extra effort into what you’re currently working on.

I realize my publishing company may be the only chance I have to own and run a business. This may be my one shot. So I’ve got to make it really good.

Don’t just “have a good day,” or, “drive safe.”

Don’t crap out. Don’t give up. Don’t crash.

If you do, hopefully your spouse and kids will still be around to gather around your coffin. That is what I wish for you and for me.

Have you entered the Endever Writing Contest yet? Write a 500-word story and win $150! Deadline is February 25th.


How Starting a Business is Like Space Travel



Starting a business, as you might guess, is pretty terrifying.

I trust you know all about the writing contest my publishing company, Endever, is hosting. We will be awarding the best 500-word story $150 as well as publication on this blog AND on Endever’s new blog.

Anyway, my partners and I are like three astronauts strapped to our seats in a rocket ship counting down to take off.

And we know one of three things will happen.

  1. We go to the moon and complete our mission. In this scenario, we get at least 65 submissions, we choose the three finalists to publish, and everyone votes for the winner. Further, we raise enough funding to register our business and explore territories untouched in the publishing industry.
  2. We have an Apollo 13 incident. This scenario is where we get into space, but something goes haywire. Perhaps we get the funding to get our business off the ground, but then something happens that prevents us from becoming as big as we expect. Endever, I believe, is revolutionary enough that this is the most plausible outcome. But this is not exempt from any business startup. Ever.
  3. We have a Challenger disaster. This is where we don’t even receive funding to get our business up and running. Or we don’t get to publish our first book because, say, plague-infested unicorns bite us and we die from boils. Basically, our spaceship blows up on live TV and everyone mourns our fateful, and detoured, departure from earth.

Why do I spell out these dire possibilities? Because I believe scenario 1 will happen. I believe we will, as Bing Bong says, “Take Riley to the moon.”

But I’m a normal guy like you. I have my doubts and fears. But I’ve strapped myself in the spaceship and I’m hoping like Lee Ann Womak that this will work.

I believe that all my writer friends and loyal blog followers will submit their 500-word short stories RIGHT HERE for a chance to win $150 and get published. This will also, assuredly, go toward helping Endever Publishing Studios not blow up upon takeoff.

But if it does, at least I’ve always wanted to be an astronaut.

Click here to submit! (deadline is February 25th)

Follow Endever on Facebook and Twitter to watch us grow!

Any questions, email us at endeverpublishing@gmail.com or ask below.

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Submit Your Short Story, Win $150!


Yesterday I posted the big announcement of my new publishing company, Endever Publishing Studios, and introduced you to my co-founders/co-owners, Joseph and Lynn. I am so excited to keep you abreast of the company’s growth and for you to get to know my partners through the next several months.

Thank you SO much for your support and likes and Facebook shares (127 in under 24 hours!). But remember, it doesn’t just stop there.

Your short story submission is vital to our company’s birth. Here’s why. The $10 fee goes  to the following:

  • The $150 cash prize for the winner of the writing contest (chosen amongst three finalists who will have their work published on this blog). On top of the monetary prize, the winner will have his/her story published on this blog and Endever’s blog which will be up soon, AND have the opportunity to write a short story to be featured in one of our upcoming books published through Endever.
  • It costs around $250 to resister the company in the state of Kentucky.
  • We’re looking at up to $150 to purchase an ISBN number for our first book (that little barcode on the back of all of your books).
  • Any remaining money will go toward a professional cover design artist to give our first book (which we decided on today) a professional look and feel.

Friends, I implore you to keep sharing this link to our writing contest, spread the word, but MOST IMPORTANTLY, submit your short story for consideration to win the prize and help fund Endever.

Endever Publishing Studios, I believe, is just the first step to revolutionizing the publishing industry, and your submission can be a part of that much-needed change.

Thank you so much for your support and good luck!

Click here to submit!

Follow Endever on Facebook and Twitter to watch us grow!

Any questions, please email us at endeverpublishing@gmail.com

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Writing Contest and Publishing Company Reveal!


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It’s been a long time coming—Adopting James is hosting its very first writing contest and you’re invited to enter!

The purpose of this contest is to help fund my publishing company to get it off and running. Don’t worry, the winner will be rewarded handsomely—$150 plus perks.

Read on.

When I asked for people to apply to be my partner for my publishing endeavor, I planned on only having one partner, but, like the company, I had to adapt to the unexpected. There were two people I just HAD to have on my team.

Meet the members of my team who are going to help me judge the writing contest and assist me in building Endever Publishing Studios from the ground up!

Lynn Bio PicLynn Galloway, co-founder/owner of Endever Publishing Studios (Louisville, Colorado)

Lynn makes the best mac & cheese ever, which is where her culinary genius stops. Her strengths fall more in line with books, music, and seeking out the beauty of the world. Her passion for the written word drove her to obtain her degree in English and it’s her dream to publish her own work while helping others present theirs to the world.



glasses1Joseph Neil Love, co founder/owner of Endever Publishing Studios (Murfreesboro, Tennessee)

Joseph is a freelance writer and editor of fiction and nonfiction. His reading tastes are wide-ranging. On his nightstand: Flannery O’Connor, Richard Brautigan, Kayak: The New Frontier, and a notebook of half-asleep scribbles. He is at his best when he’s eating donuts with his wife and daughter.

You’ll be hearing a lot more about—and from—them soon. (You’re in for a real treat, because these people are all kinds of awesome!)

12348017_10153746085945480_4118101682328303873_nAnd you know me, Andrew Toy, founder/owner/CEO of Endever, Louisville, Kentucky (not Colorado). I’m the guy with the blog and big dreams of revolutionizing the publishing industry and someday visiting (working for?) Pixar Animation Studios. I love burgers, wings, and pizza. I strive also to be your next favorite author.


Back to the writing contest!


The judges will decide on three finalists. Those three finalists will have their short stories posted on Adopting James, visible and available to nearly 20,000 readers! They will also be posted on Endever’s blog (coming soon) for readers/friends/family members to vote on.

The winner will be awarded $150, have his/her name/short story/blog/social media information posted for thousands of readers to view, as well as be given the opportunity to write a short story to be featured in one of Endever’s future publications! 



There is a $10 entry fee. The money will go toward the $150 prize to the winner and the rest will go to helping fund Endever.

What, in particular, will it go toward? Starting a business requires many expenses such as registering as a business with the state, purchasing an ISBN number for our company’s products, and on and on.

Your submission will help get Endever off the ground!



We are looking for a fictional short story of up to 500 words. Give us your best shot! Any genre, any topic. WOW us. Must be fictional! Suspense is a plus.

(Please, no poetry, essays, instructional, nonfiction, or anything not strictly a story in fictional prose.)

The deadline for submitting is February 25. Please be thirteen or older.

Get writing, and good luck!

Please note that the cash prize is only awarded if there is a minimum of fifteen entries. The entry fee is non-refundable due to time costs associated with reviewing submissions. And the judges have the right to extend the submission deadline if we feel it will attract more submissions. 

Any other questions, email us at endeverpublishing [at] gmail.com

Click here to submit!

Follow Endever on Facebook and Twitter to watch us grow!

This Is Perhaps My Favorite Writing Tip to Share

I love reading book and movie reviews. To me, they’re more exciting than the trailer itself, because they don’t give much away; they just tell you wha to expect.

Because I like reviews so much and I am an author, I start my books AFTER they are written.

Let me explain.

Before I start writing, I imagine the book is complete and I open up the computer to look it up on Amazon to read the reviews. What kinds of reviews do I want to read about my books?

With The Man in the Box I really wanted to evoke a strong sense of suspense and tension. I wanted, above all, to put the readers on the edge of their seats. I wanted them to be so gripped and hooked by the story that they couldn’t put it down for the life of them.

And so, when writing, I always had that end goal in mind. Did I succeed? Let the readers Untitledspeak for themselves:

Cherese Vines of Charming Words wrote: “This was a heart-stopping suspense adventure like I haven’t read in a long time.” 

Danielle E. Shipley of Ever On Word raved: The suspense had me on the edge of my seat … heart thumping out of control the whole time, except for that one minute where it almost stopped.”

Ken Stewart of Ken Stewart’s Blog said: I finished it in a day. I had a hard time putting it down.”

Don’t bother looking for it online as I’m currently revamping it for a possible second edition.

Even with my YA book, These Great Affects, the sole purpose of it is to make people cry. The lady who was going to edit it told me she doesn’t cry easily, and I told her this would do it. She read it and she told me she cried. Success! I made a girl cry! (Storytellers are really very warped sometimes.)

The point is, write with your reader’s feelings and emotions in mind. What do you want them to say after they read your book? How do you want them to feel by the time they close the last page? Write toward that end, and it will be like a light in the distance across a dark ocean of unknowns.

Follow that light.

Follow me on Twitter: @atoy1208 and Facebook and watch my adventure in starting my own publishing company! 

On Writing: Character- vs. Plot-Driven


A couple of weeks ago I posted a request for my readers to ask me questions about anything concerning writing. If I haven’t gotten to your question, rest assured, I will.

Agyei Agyapong of Vestpalblog asked: “What has been your greatest challenge as a writer? How did you overcome it ?”

There are many challenges I face as a writer. One, dealing with a  full schedule and just life in general. I address that issue here.

But that’s an issue that’s divorced from the writing process itself. As far as struggling with something directly with writing… I would say character development.

There are two kinds of serious fiction writers. There are plot-driven writers and those who tend to be more character-driven.

I was shocked when I heard recently that some people are prompted to start a book because of a character they made up that sounds interesting.

I could never do that. My book prompts are all “What if” questions, such as, “What if a full-grown family man discovered an imaginary world?” (Don’t bother buying this one yet because I’m revising it for a possible second edition.)

“What if a teenage girl falls in love with a guy …AFTER he dies?”

“What if…” Well, I’ll keep the rest a secret for now.

And so, ironically enough, that’s where other people come in. People who’s minds are character-driven. I need their help to add a little sauce and flavor to my characters’ personalities.

I purposefully surround myself with people who can look at one of my bland characters and figure out what makes them tick, what drives them, what are their weaknesses, and so on.

So, as a writer, figure out if you’re plot-driven or character-driven. That’s easy. The harder part is finding people who can be that other side of your brain and fill in those holes in your book.

Also, I’ve begun reading books on the topic of character development so that I can better train myself and stretch that part of my brain so that I can become more character-driven as I write.

I hope this helps. And if I think of other struggles I face as a writer, I’ll write about them in subsequent posts.

Follow me on Twitter or Facebook to read the email Pixar wrote me! Also, need an editor for your manuscript? Consider me. 


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